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新核心高職行業(yè)英語——電子商務英語
作者:顧秀梅 鐘鈴
字數:181
頁數:181
版次:
定價:32
ISBN:978-7-313-10806-7
出版日期:2014/07
圖書簡介
全書共十個單元，配有對應的教學課件以及教學資源包。本書主要包括以下十個單元：電子商務的基本概念、電子商務與經濟、電子商務模式、電子商務支付、電子商務市場機構、移動商務的發(fā)展、網絡營銷中的廣告、電子商務中的品牌營銷、電子商務中的團購、網上創(chuàng)業(yè)。通過本教材學習，學生可以初步全面接觸電子商務實踐活動，并獲得將英語技能運用到商務實踐中的直接經驗，為學生將來從事電子商務、外事外貿等專業(yè)工作打下必要的基礎。圖書目錄
Unit 1 What Is Electronic Commerce?
Unit 2 How Does Electronic Commerce Change Economics?
Unit 3 What Are Electronic Business Models?
Unit 4 How Does Electronic Commerce Payment Work?
Unit 5 What Is Electronic Marketing Structure?
Unit 6 What Is Mobile Business?
Unit 7 How to Advertise on the Web?
Unit 8 What Makes Branding “Good” on the Web?
Unit 9 Why Group Buying Is Popular?
Unit 10 How to Start Business Online?
Reference Answers
Glossary
References
Unit 2 How Does Electronic Commerce Change Economics?
Unit 3 What Are Electronic Business Models?
Unit 4 How Does Electronic Commerce Payment Work?
Unit 5 What Is Electronic Marketing Structure?
Unit 6 What Is Mobile Business?
Unit 7 How to Advertise on the Web?
Unit 8 What Makes Branding “Good” on the Web?
Unit 9 Why Group Buying Is Popular?
Unit 10 How to Start Business Online?
Reference Answers
Glossary
References
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